SELFRIDGES TAKEOVER

Tiffany & Co. unveiled its Windows of Wonder installation at Selfridges in London, a captivating celebration of the House’s legacy in art, design, and craftsmanship. Running from September 26 to October 20, the takeover marked the opening of Tiffany’s new store within Selfridges by transforming the department store’s iconic windows along Oxford Street. The immersive displays featured specially commissioned works by notable British contemporary artists, including Damien Hirst, Rana Begum, Jason Bruges, and James Righton, alongside window installations inspired by treasures from The Tiffany Archives. This unique blend of public art and archival storytelling created a striking visual narrative, reflecting Tiffany’s heritage while fostering connections with modern audiences. Spanning the entire length of Selfridges, the project exemplified the brand’s dedication to artistry and innovation, offering an unforgettable experience for visitors.